A fast-growing sports equipment manufacturer supplying to global adventure sport retailers across Pakistan, Japan, China, Malaysia, and 6+ other countries.
30,000+ Units sold/year · 100+ Global Retail Clients · 95% Repeat Business Rate · 6+ Countries Served
The Chalange
Diamond Sports was flying blind when it came to true profitability. Reports were stitched together manually using spreadsheets. The finance team was spending hours trying to pull sales, cost and profitability numbers to make sense of each product’s financial performance.
With multiple product lines and varying margins across equipment, transport, clothing and footwear they had zero real-time visibility and no way to track where the money was being made (or lost).
The need was clear: a single source of truth that puts numbers, not ‘gut feelings’, at the centre of decisions.
What We Did
Our collaboration with Diamond Sports was built on a shared belief that data should drive every commercial move. Since mid-2023, we’ve worked as an extension of their leadership and finance teams across two core delivery tracks: Automated Financial Reporting and Executive Performance Dashboards all powered through Power BI.
Automated Financial Reporting – We engineered a central data model by integrating spreadsheets, ERP exports and country-wise sales logs into an automated Power BI backbone. This removed manual reporting completely and provided the finance team with real-time access to sales, cost and profitability numbers for every product and segment.
Executive Performance Dashboards – We developed drill-down dashboards specifically for C-Suite and regional leaders, highlighting category-wise revenue, segment-wise profitability, and sales velocity across 10+ countries. This allowed leadership to double-down on fast-growing categories like equipment, while keeping a close eye on low-margin segments such as footwear and transport in a single click.
The Results
- Profit margin visibility jumped from 69.6% to 71.9%
- Reporting time dropped by 70%, from hours to minutes
- Equipment category now contributes 53% of revenue — now being doubled-down on
- Clear demand mapped across 10+ countries leading to sharper geographic expansion decisions
